Kooth Digital Health
Connecting with content: writing for a groundbreaking mental health initiative
After 20 years in the UK, leading digital health platform Kooth aimed to make an impact stateside.
As a founding member of its US content team, I helped launch Soluna, a new app revolutionizing mental health access for young adults in California — a key part of Gov. Newsom's Children and Youth Behavioral Health Initiative.
Content Writing & Strategy
Soluna: Shifting the narrative on mental health
Engaging Gen Z = speaking their language on issues they care about
Soluna offers a unique combination of features – it's free, anonymous, and confidential, and provides self-guided, peer, and professional support. But none of that matters if our content doesn’t resonate with our audience.
To make Soluna shine, we tackled micro and macro mental health topics in a way that shared clinical, credible information in a warm, conversational tone.
Inclusivity was also a key consideration. It wasn’t just a box to check — but a core part of our mission. We aimed to create content that was informative but also validating and supportive, especially for diverse, underrepresented communities such as BIPOC, LGBTQ+, Indigenous, and more.
Our goal was to ensure that Soluna felt like a safe, welcoming space where diverse experiences were valued and represented.
Result: surpassed aggressive download goals for launch, with healthy month-to-month growth!
Pitch, research, write, edit… repeat
Generational trauma. Orthorexia. Emotional flooding. These are just a few of the issues I covered in my work.
Each piece told a specific story under broader health and wellness topics, such as emotional regulation, body image, and risk-taking.
If the topic was familiar, I found a fresh angle. If it was unfamiliar, I introduced it in an accessible, actionable way.
At every step, I collaborated with our clinical team to make sure the content met standards for safety and accuracy.
Pieces included:
Anxiety or intuition? 3 questions to help tell them apart
Grief before goodbye
Healthy vs unhealthy risk-taking
Neurodiversity across the gender spectrum
POV: Coming out to immigrant parents: parent’s perspective
POV: Coming out to immigrant parents: young person’s perspective
Rising tides: coping with eco-anxiety
Snoozes for better sleep
The art of asking sensitive questions
Underserved and unspoken: Indigenous mental health
When all is crashing down: Emotional flooding 101
