Gotham Ghostwriters
Building visibility for an industry defined by discretion
Ghostwriting is an industry built on NDAs — great for clients, not so great for marketing. As Director of Marketing at Gotham Ghostwriters, I had to grow brand awareness for a business whose work, writers, and pricing all had to stay behind the curtain.
Skills & Specialties
Content Strategy & Editorial Direction · Campaign Development · Thought Leadership Marketing
Spearheading Ghostwriting Confidential 2021
Opportunity
Most people have heard of ghostwriting, but very few understand what ghostwriters actually do.
We needed a campaign that educated, established authority, and attracted qualified leads — all without traditional proof points.
Work
We created Ghostwriting Confidential 2021: An Inside Look at a Growing Global Industry, a long-form editorial series designed to illuminate the field with authority and transparency.
To bring global credibility and diverse perspectives, the campaign was co-created with the U.K.’s United Ghostwriters.
We broke down the fundamentals and answered common questions prospective clients rarely get clear answers to, including:
What does “ghostwriting” mean?
Do I need a ghostwriter, or do I need an editor?
How do I find and choose a ghostwriter?
How much does it cost to hire a ghostwriter?
How does the ghostwriting process work?
How can a ghostwriter help me get published?
Each article was paired with custom visuals that translated nuanced topics into accessible formats — from “ghostwriting receipts” that broke down pricing norms, to guides that simplified the hiring and collaboration process.
The series culminated in a live webinar featuring a panel of professional ghostwriters, giving attendees direct insight into both craft and industry.
Impact
The initiative quickly became one of the company’s highest-performing campaigns, driving sustained increases in website traffic, session duration, and inbound interest.
The webinar drew record attendance and participation, further positioning Gotham Ghostwriters as a trusted leader in a growing industry.