Hi, I’m Karina — your brand’s new superpower
Copywriter, marketer, and digital strategist with a passion for powerful storytelling
A little about me
Over the last 10+ years, I have helped influential people and brands grow, engage, and activate their audiences.
Thought leaders and bestselling authors. Iconic media companies and award-winning podcasts. Indie filmmakers, cultural innovators, and people whose meaningful work doesn’t always fit neatly into a box.
My diverse career has been driven by a love of people and storytelling, and informed by a background in journalism and psychology.
Whether you need to create a compelling campaign or clickable copy, I will help you tell your story with maximum impact.
Services
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Find the right words to connect with (and convince!) your audience.
I’ll help you say what you mean—in a way they’ll love—across every customer touchpoint, including:
• Social captions
• Email newsletters
• Push notifications
• Website pages
• Print ads
• App screens
And more.
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Remove the guesswork from the tech essentials of running a modern business.
I'll efficiently build and maintain your:
• Domain and website
• Email service provider and newsletters
• CRM
• CMS
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Scratching your head to create compelling campaigns?
I can help you activate and engage your audience across platforms and touchpoints.
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Ditch the social media stress, once and for all.
I’ll make content curation and creation both fun and effective.
Testimonials
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Karina was an incredible addition to the Harry Walker Agency team. She was equal parts witty wordsmith and visionary marketer. She always brought fresh ideas to a brainstorm that were holistically sourced from her passion for the digital world, her background in psychology and her keen perspectives on how to reach the masses in an authentic yet engaging way. And her focus on efficient execution was flawless.
Mirjana Novkovic, former VP of Marketing, Harry Walker Agency
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I had the pleasure of managing Karina during her time as a writer for the Soluna app at Kooth, where her talent for creating thoughtful, engaging content truly resonated with our Gen Z audience. Her ability to craft compelling narratives and connect with readers was matched only by her incredible versatility and commitment to supporting our team beyond her writing duties. Karina is a problem solver, always thinking ahead to identify gaps and provide solutions. Beyond her technical skills and creative talent, she’s a joy to collaborate with—a thoughtful, resourceful, and generous team member who supports everyone around her. I wholeheartedly recommend Karina to any organization looking for a dynamic, caring, and creative professional who consistently goes above and beyond. She’s the kind of person who leaves a lasting, positive impact wherever she goes.
Sara Crolick, Editorial Director, Kooth
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Karina is an invaluable extension of our team. She has helped us turn our content into entertaining, easily digestible, educational newsletters that keep our audience actively engaged with the brands that we support. Karina is thoughtful and strategic in all of her work with a laser focus on understanding our target audiences. Most of all, Karina is fun to work with and a great collaborative partner.
VP of Product Marketing, leading fintech company
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It was a pleasure working with Karina. She is proactive, responsive, and is always willing to jump in with new ideas. If you're seeking a thoughtful and hard-working creative partner, Karina is sure to be an asset to you.
Ozan Varol, bestselling author of Think of Like a Rocket Scientist and creativity expert
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I highly recommend Karina for her exceptional writing skills and strategic thinking which greatly contributed to the launch of our award winning documentary film, "Love, Jamie." Her ability to craft and design a compelling narrative for our website and marketing materials ensured that our messaging resonated with our audiences. On a personal note, her creative thinking and unique sense of the world has also helped me navigate my own artistic journey.
Karla Murthy, award-winning documentary filmmaker and producer
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We hired Karina to write product copy for a new product collection. She was fast, responsive, and nailed our tone of voice from the start. We will definitely work with her again!
Maria Boustead, founder of PoCampo and industrial designer
Recent Work Highlights
Social Media & Marketing Strategist
Ruth Braunstein
I shaped the digital presence and content strategy for sociologist Ruth Braunstein, including building her site and launching and growing a loyal readership for her Substack, Democracy Is Hard.
Social Media & Marketing Strategist
Martha Wainwright Sings Laura Nyro
It was an honor to work on this sold-out, world-premiere concert series at Joe’s Pub. I led social strategy and guided marketing for the show, helping celebrate Nyro’s legacy through Martha’s voice
Writer, Brand & Copy
Kooth Digital Health
Kooth is redefining digital mental health, making support accessible to millions. I joined as a founding member of the U.S. content team for Soluna, a groundbreaking app created for Gen Z in California. I helped build the voice and content from the ground up, along with writing marketing copy to support commercial expansion.
Marketing & Social Media Consultant
Live from Mount Olympus Podcast
Hadestown Tony Award winners Rachel Chavkin and André De Shields reunited in this electrifying podcast about Greek mythology. I worked on two seasons, while it became a NYT Critic’s Pick and top Apple podcast, along with earning Webby Award nominations and a Bullhorn Award. It’s been downloaded over 1M times!
Marketing & Social Media Consultant
Laurel Braitman
Nobody has quite done it all — but New York Times bestselling author, TED speaker, and Stanford University professor Laurel Braitman comes pretty darn close. I guided the marketing for her book, What Looks Like Bravery, along with implementing a new social media growth strategy.
Copywriter & Proofreader
Scholastic
Clutching my new books from the Scholastic Book Catalog was childhood magic.
I lived out every little writer/reader’s dream, creating campaign and brand copy across all channels to better engage educators and parents.