Harry Walker Agency
Promoting the world’s foremost leaders, thinkers, and innovators at the podium
As Marketing Manager for the world’s leading speakers bureau, I served as copywriter, content marketer, and brand strategist in one — strengthening speaker positioning, refining B2B messaging, and creating content that supported both agents and buyers in a rapidly evolving events landscape.
Skills & Specialties
Copywriting · B2B Marketing · Email Marketing · Speaker Positioning & Messaging · Content Strategy
Creating the agency’s first video series
Opportunity
The Harry Walker Agency brings audiences once-in-a-lifetime opportunities to hear from global leaders, thought leaders, and cultural innovators… but much of the content available felt static: bios, one-sheets, and traditional press. Event planners wanted a faster, more personal way to understand a speaker’s style and point of view — something more engaging than text and more accessible than full-length talk recordings.
Work
I co-conceptualized HWA Chats with the VP of Marketing — the agency’s first short-form video series designed to help event planners get a quick sense of a speaker’s expertise, personality, and presence.
Drawing on insights from the sales team about what planners were asking for, we developed tailored questions for each speaker. They then recorded a set of short clips that could be used to pitch them to a range of audiences and event types.
I shaped the series’ identity and messaging, wrote promotional copy across email and web, and positioned it as a high-value resource for both agents and event planners.
Impact
HWA Chats quickly became one of the agency’s most effective marketing tools. It succeeded by:
Increasing engagement and interest from event planners
Giving agents a compelling, easy-to-share asset for pitching speakers
Elevating speaker visibility and differentiating HWA in a competitive market
The series shortened the sales cycle by giving planners a faster, more intuitive way to evaluate fit. It also helped modernize the agency’s digital strategy and laid the foundation for future multimedia marketing efforts.