Digital illustration of a woman with long dark hair, wearing a white T-shirt with blue design, against a yellow background with orange line drawings of books, pens, a coffee cup, a globe, a telephone, and a notebook.

Hi, I’m Karina — your brand’s new superpower

Copywriter, marketer, and digital strategist with a passion for powerful storytelling

Let's work together

Your creative partner in story — and strategy

  • A black circular sign with a pen and a simple wave icon on it.

    Copywriting & Messaging

    Clear, compelling copy that resonates across any platform

  • A cartoon drawing of a light bulb

    Brand & Content Development

    Clarity for you — and connection for your audience

  • Line drawing of a computer monitor, keyboard, and mouse.

    Marketing & Campaigns

    Multi-channel execution that moves people and metrics

A little about me

For 10+ years, I have helped influential people and brands grow and engage their audiences.

Thought leaders and bestselling authors. Iconic media companies and award-winning podcasts. Indie filmmakers, cultural innovators, and people whose meaningful work doesn’t always fit neatly into a box.

My career has been driven by a love of people and storytelling, and shaped by my background in journalism and psychology.

Whether you need a compelling campaign or clickable copy, I’ll help you tell your story with maximum impact.

See my work
Black background with gray text reading 'New York' in decorative font.
Logo with the text 'VULTURE' in stylized font
The logo for the TV show "The Cutting Edge" with a chef's knife cutting through the text.
Black background with gray text that says 'Your classic' and a gray rectangular bar below with the words 'BEVERAGE'
Logo of Daily Burn with a flame symbol above the text
Text reading 'OZAN VAROL' with a line underneath, all in black on a white background.
Logo with the text 'Hazel Village' in gray on a black background.
Close-up of a black computer keyboard with the word 'AXIS' and arrows symbol on the keys.
Black background with the word 'ONASSIS' in gray capital letters
Text on black background that reads "The Mash Up Americans" in gray font.
Soluna logo with a star icon above the text
Gotham Ghostwriters logo with a ghost holding a quill.

What Clients Say

Karina was equal parts witty wordsmith and visionary marketer. She always brought fresh ideas to a brainstorm that were holistically sourced from her passion for the digital world, her background in psychology and her keen perspectives on how to reach the masses in an authentic yet engaging way. And her focus on efficient execution was flawless.

-Mirjana Novkovic
Founder of Speaker Story Bank
Former VP of Marketing at the Harry Walker Agency

I highly recommend Karina for her exceptional writing skills and strategic thinking, which greatly contributed to the launch of our award winning documentary film, Love, Jamie. Her ability to craft and design a compelling narrative for our website and marketing materials ensured that our messaging resonated with our audiences. On a personal note, her creative thinking and unique sense of the world has also helped me navigate my own artistic journey.

-Karla Murthy
Award-winning documentary filmmaker and news producer

Karina Grudnikov is a generous, insightful, creative visionary with a tireless work ethic. She makes doing the work of being a thought leader accessible, and dare I say… enjoyable!

I’d sell organs to be able to continue to afford her help and counsel.

-Laurel Braitman
New York Times bestselling author
Stanford University professor